In partnership with premium shoe care company Jason Markk, the pop-up will offer express cleaning services for festivalgoers wanting to get their favorite sneakers looking fresh – available for walk-ins only on Saturday, June 10 and Sunday, June 11 from 9 a.m. IHG is bringing a new element to the festival weekend for the first time by unveiling the "Sneaker Spa," a pop-up experience located at Hotel Indigo Lower East Side New York. The event featured a performance by New York-based DJ 元ni, exclusively curated cocktails, light bites and a station to receive a personalized and festival-inspired airbrushed tote bag.
The hotel is immersed in one of NYC's most energetic neighborhoods, surrounded by unique street art and graffiti – making it the perfect hot spot to take in 360-degree views of Manhattan with sweeping vistas from the rooftop. Returning to The Governors Ball in New York City for a second year, IHG is officially kicking off the festival weekend with an invitation-only celebration at its Hotel Indigo Lower East Side New York's vibrant rooftop Mr. The Governors Ball Official Kick-Off Party IHG One Rewards members will enjoy exclusive benefits that will vary across festivals, from exclusive access to VIP experiences, premium up-close views of headlining artists, and on-property sneaker cleanings to perfect their festival #OOTD (outfit of the day). Guests can unwind at our sawmill-inspired rooftop bar (seasonal) for views of West Grand Traverse Bay paired with local craft brews and wine or dine in our elegant lobby bar looking at West Grand Traverse Bay.IHG is making festival weekends unforgettable for IHG One Rewards members, bringing the exceptional care and experience they know and love, along with thrilling moments of extra fun. The freshwater beaches of the bay nearby are ready for travelers to explore as well. Guests can start their day here with locally brewed coffee before heading out to taste Michigan's famous tart cherries - each July, the National Cherry Festival unfolds in front of the hotel in this city which, today, produces about 75 percent of the tart cherries grown in the United States. We also pay homage to its past - the kind of logging history that could sprout tall tales like Paul Bunyan's - with modern guest rooms featuring wood details a 19th-century white-pine lumber baron would love.
Standing among revamped lumberyards, sawmills, and canneries, Hotel Indigo® Traverse City reflects the new life and vibrant spirit of our waterfront Warehouse District neighborhood. Overlooking West Grand Traverse Bay, in the midst of the vibrant Warehouse District of Downtown Traverse City, our lavish accommodations feature sophisticated touches designed with our story in mind.
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